Why buy organic cotton?
Buying organic cotton is an opportunity to use your consumer power wisely, knowing that the choices you make are helping to create a better environment and a brighter future for all our children.
Whatever you choose to buy is an investment in the future - consider each pound you spend as a vote for the kind of world you would like to create for all our children.
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Some things you should know about conventional cotton farming...
Conventionally grown cotton occupies only 3% of the world's farmland, but uses 25% of the world's chemical pesticides, many of which are known carcinogens.* Cotton farming is also a major user of toxic herbicides, fungicides and defoliants. During processing, it is subjected to chlorine bleach, heavy metal dyes and formaldehyde resins. Genetically modified cotton now accounts for 75% of conventionally grown cotton.*
(*sources: PAN UK and The Soil Association)
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Organic cotton farming is a whole different story
In contrast, organically grown cotton represents a sustainable and healthy alternative. Organic cotton is grown using natural and sustainable methods of farming, such as botanical and biological pest control and eco-friendly processing methods. It also results in a healthier environment for the farmers, their families and the people living near the farms.
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Better for your baby, better for the planet!
In the context of baby clothes, this means that you can rest assured that the cotton used to create our baby clothes does not contain any potentially toxic or irritant chemical residues. It is also remarkably soft to the touch - perfect for the most delicate skin.
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